Jewish Innovation Projects
and
Public Engagement Campaigns
GIANT HASHTAG:
Giant Hashtag: This one is made from 2" insulation foam. The letters velcro to a wood base so the whole thing was easily disassembled to move it to various locations at the conference. It looked just as good on the lawn as it did as the backdrop of the plenary.
TRIVIA:
TRIVIA: We created an online trivia game at a recent teen convention which was integrated in to the conference app. Students answered trivia questions about Hillel and Jewish life in college in order to enter the prize raffle.
In each round, two winners received a text message with HALF of the code required to open the plexi-glass treasure chest and claim their prizes. The two winners had to collaborate by meeting at the Hillel table, and each entering their half of the code. Prizes ranged from tablets, to drones, to portable hammocks and more.
In each round, two winners received a text message with HALF of the code required to open the plexi-glass treasure chest and claim their prizes. The two winners had to collaborate by meeting at the Hillel table, and each entering their half of the code. Prizes ranged from tablets, to drones, to portable hammocks and more.
COFFEE CART:
COFFEE CART: Traditional 'tabling' on campus was getting stale, so we redesigned it. After interviewing staff and student leaders, to ideate some possibilities, we worked with the Jewish engineering club to sketch it out. We fabricated from parts scavenged from a broken EZ UP pop up tent. The result is a lightweight, rigid base that is easy to tow by bike.
Coffee was donated by the local coffee shop. We branded each cup with the Berkeley Hillel logo, and a sticker with info about an upcoming student opportunity.
The photos include the final product, and also fabrication, and early iterations. As a proof-of-concept, we did a rapid prototype and offered coffee on a push-cart to gauge interest. Free coffee? Of course there was interest.
Coffee was donated by the local coffee shop. We branded each cup with the Berkeley Hillel logo, and a sticker with info about an upcoming student opportunity.
The photos include the final product, and also fabrication, and early iterations. As a proof-of-concept, we did a rapid prototype and offered coffee on a push-cart to gauge interest. Free coffee? Of course there was interest.
GRAFFITI WALLS
GRAFFITI WALL: Simple campaign, endless possibilities. And a great opportunity for deep conversations with strangers. Pose questions that are relevant to the time, location, and audience, and ask passersby to comment. Tailoring the questions to the session, plenary, or class that just ended makes it particularly compelling, and offering free cookies never hurts. ;)
GIANT COFFEE CUP
Giant Coffee Cup: Chug! Chug! Chug! This attention grabbing caffeine bucket instructed conference attendees to write an anonymous uplifting message on a coffee sleeve and leave it on a coffee cup for someone else to use. It's a pick-me-up on a pick-me-up.
Curious about it's construction? See below for pics of it's transformation from an ordinary kitchen trash can...
Curious about it's construction? See below for pics of it's transformation from an ordinary kitchen trash can...
JEWISH REDESIGN FELLOWSHIP
Jewish Redesign Fellowship: Students studied Jewish tradition and then Redesigned new rituals and ritual objects based on ancient Jewish "essences". See more info and interviews with the students at www.JewishRedesign.org.
ASK BIG QUESTIONS CAMPAIGNS
What Are You Thankful For? We built this 11-foot tall, bright orange model of the Berkeley Campanile for our Thanksgiving campaign. Each clock face had a different question about giving thanks. Passersby were invited to graffiti the clock tower with their answer and chat with others while munching free cookies.
What Does it Mean to be a Leader? Our street team headed to the Lorde concert to ask folks standing in line about leadership. Because we'll never be royals.
When do you unplug? This campaign was in honor of the National Day of Unplugging.
"I unplug to bathe... because electricity is not good when you're watering."
"I unplug to bathe... because electricity is not good when you're watering."
